Polar opened in 2017 on Mount Maunganui's main street. Their point of different from other ice-cream stores in the area is higher end products and late night open hours, as well as the 'instagrammable' performance aspect of their product creation. This project had a budget friendly timeframe. I came up with the name Polar and designed and rolled out the visual identity into signage and menus. 
Design Juice, 2017
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